Phytovolume Volumizing Shampoo is an invigorating shampoo that restores energy and vitality to fine, flat hair. Bamboo extract, one of the key ingredients in this formula, reinforces the hair cortex in order to support its structure; at the same time, yarrow and tormentil extracts work to tone the appearance of the hair through the increase of its body and density. The translucent red formula, which is presented in a unique liquid-gel texture, creates an airy, bouncy lather that doesn't weigh down the hair. After rinsing and drying, the hair surfaces with newfound vitality as well as a beautifully dense, touchable volume.